Walt Disney Studios Motion Pictures has revealed that exclusive first looks at Tim Burton's long-awaited Alice in Wonderland will air on ABC, ESPN and ABC Family starting January 31st, plus a TV spot will air during the Super Bowl on February 7th:
Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with Alice in Wonderland. The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burton's 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled "Tick-Tock," this action-packed spot features intense imagery and a few surprises from Burton's Wonderland.
"We wanted to kick off our television campaign for 'Alice in Wonderland' in a big way," says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. "With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he's done with these brilliant characters, and we're ready to give it to them."
FIRST LOOK SCHEDULE
Desperate Housewives, Jan. 31, 9/8c
The Bachelor, Feb. 1, 8/7c
2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
Greek, Feb. 1, 10/9c
The Parent Trap, Feb. 6, 8/7c
Cross-network promo spots for the stunt begin on Jan. 26, 2010. The campaign will be supported, and the creative maximized on the studio's online/social networking sites including Facebook (Facebook.com/Disney), Twitter (Twitter.com/disneypictures), You Tube (YouTube.com/DisneyMovieTrailers), Disney.com and more.
Alice in Wonderland opens in theaters March 5, and stars Mia Wasikowska, Johnny Depp, Michael Sheen, Helena Bonham Carter, Anne Hathaway, Alan Rickman, Stephen Fry, Crispin Glover, Christopher Lee, Matt Lucas, Timothy Spall, Marton Csokas, Jemma Powell, Tim Piggot-Smith, Lindsay Duncan, Geraldine James, Leo Bill, Paul Whitehouse, Barbara Windsor