Back in February 2014, Nike shoe designer Tinker Hatfield revealed that the company will actually release the infamous Nike Mag shoe from Back to the Future Part II, complete with working "power laces". Earlier today, Nike presented Michael J. Fox with the first official pair of Nike Mag sneakers featuring power laces, with the actor expected to show them off during his appearance on tonight's episode of ABC's late night talk show Jimmy Kimmel Live! The actor also revealed a photo of the letter he received from Tinker Hatfield on his Twitter account, which you can read below.
"Almost thirty years ago, we embarked on a journey to create a glimpse into "the future." Although the project started as science fiction, we're now proud to turn that fiction into fact. As the first, most celebrated wearing of the Nike Air Mag, we wanted you to be the first to receive a living pair. "I meant Nike Mag" (I must have "air" on the brain)! What is so special about the Nike Air Mag is its impact continues to resonate. We may never know its final legacy, but we continue to work on projects that carry and progress some of its principles. As you well know, innovation never stops at Nike so we're excited about what lies ahead for this idea. We know if you put your mind to it, you can accomplish anything. In addition to your personal pair, we're creating more pairs for support in aid of the Michael J. Fox foundation in 2016. We hope that the combined effort will raise even more than the $9.4 million contributed in 2011 and to eliminating in some way Parkinson's Disease in our lifetime! Your Friend, Tinker. P.S. If my calculations are correct... your pair should be with you shortly."
Nike also unveiled new photos of the Nike Mag shoes, while announcing that fans will actually be able to buy these sneakers at a special auction in the spring of 2016, with all proceeds going to the Michael J. Fox Foundation for Parkinson's Research. As Tinker mentioned in the letter above, Nike auctioned off a limited edition run of Mag's in 2011, but those shoes didn't come with power laces. While Nike didn't reveal how many of these power-laced Mags will be up for auction, fans will finally get a chance to wear working versions of this iconic shoe. Here's an excerpt from Nike's press release regarding the Mag shoes.
"This innovation advances what was coined the Nike Mag's "power laces," combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer's motion to provide adaptive on-demand comfort and support. But this is just the first iteration. Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world."
If "power laces" aren't your cup of tea, then you may be interested in knowing that Nike is bringing back another popular sneaker from Back to The Future, the Nike Bruin, the white and red Nike shoes Marty McFly wears in the original classic. These shoes will be available at NikeLab stores around the world starting today, October 21, and you can check out the NikeLab Twitter feed for specific details. It isn't known how much these shoes will cost quite yet.
This announcement comes just hours after Toyota introduced their new vehicle dubbed the Mirai, which uses hydrogen-cell fuel technology inspired by Back to the Future. USA Today also got in the Back to The Future spirit today by recreating the iconic newspaper front page from Back to the Future Part II. Take a look at new photos of the Nike Mag, along with a photo of Michael J. Fox trying on his very own Mag's, and tweets from Jimmy Kimmel Live!, teasing something "very special" with Michael J. Fox tonight.