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Goblet of Fire Shatters IMAX Records

By Brian B. — November 22nd, 2005

IMAX Corporation and Warner Bros. Pictures today announced that Harry Potter and the Goblet of Fire: The IMAX Experience opened to sellout crowds and shattered every record for an IMAX Hollywood simultaneous release. In its debut at 66 North American IMAX® theatres, the film posted the biggest three-day opening ever, beating the previous record by more than 30%, with an estimated $2.93 million in grosses over the three-day period from Friday, November 18 to Sunday, November 20, for a per-screen average of more than $44,000. Harry Potter and the Goblet of Fire: The IMAX Experience set the record for the highest per-screen average, highest opening day at $1.06 million, and also set single-day box office records for Friday, Saturday and Sunday for an IMAX digitally re-mastered release.

The film also opened strongly in several key international territories, with IMAX theatres in the UK, Mexico, and Asia reporting numerous sold-out shows. The total box office grosses from the nine international IMAX theatres that opened the film this weekend are estimated to be $276,000. The film is scheduled to launch in 17 more IMAX theatres, bringing the total worldwide theatre count to 92.

Harry Potter and the Goblet of Fire: The IMAX Experience is already showing signs of continued demand. IMAX theatres in markets across the U.S. are already reporting sold-out shows or strong advance sales into the second weekend, when the film will be sharing its screen-time with the re-release of the box office smash hit The Polar Express: An IMAX 3D Experience.

"We are tremendously pleased with the opening weekend results for Harry Potter and the Goblet of Fire in both IMAX and conventional theatres," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "The unique experience that IMAX theatres offer moviegoers is generating incremental revenue for our event films, proven by this giant record-setting opening weekend and advance ticket sales at IMAX theatres. We look forward to continued success as we enter the holiday season."

"Warner Bros. Pictures has done a masterful job in turning a magical story into a captivating film, and executing a flawless marketing and distribution campaign, which has resulted in record-breaking grosses as well as advance ticket sales throughout the IMAX theatre network - providing an excellent indication of the box office legs of the movie," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "Warner Bros. has consistently delivered fantastic films to the growing IMAX theatre network, and we're thrilled that our partnership is continuing to get more people out of their homes and back into theatres to experience the greatest movies in a truly unique and premium way in both 2D and IMAX® 3D."

Added Greg Foster, Chairman and President of IMAX Filmed Entertainment, "This is a stellar beginning to a very exciting holiday season in IMAX theatres. Our partners at Warner Bros. Pictures have once again delivered a terrific film adventure that lends itself perfectly to The IMAX Experience®. We are delighted to see that new audiences, the tech-savvy demographic of 15-to-24-year old males, as well as enchanted Harry Potter fans, are returning to IMAX theatres in record numbers to experience Harry's latest magical adventure."

New North American multiplex-based IMAX theatres experienced sold out shows virtually all weekend and are already selling into the second weekend. Some highlights include:

- The Jordan Commons Megaplex 17 IMAX theatre in Salt Lake City, Utah,

enjoyed its first simultaneous release, selling out virtually every

show Friday through Sunday, including the midnight show on Thursday

night. The recently opened theatre, owned by Larry H. Miller, the

owner of the Utah Jazz, has also reported sold out shows into next

week.

- In St. Louis, Missouri, the Wehrenberg Ronnie's 20 Cine multiplex

launched its IMAX theatre with the film's release on Friday, and sold

out every show Friday through Sunday, including the midnight show on

Thursday night.

Harry Potter and the Goblet of Fire: The IMAX Experience will be joined by The Polar Express: An IMAX 3D Experience in IMAX theatres beginning Wednesday, November 23rd for an exclusive IMAX-only encore engagement.

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