STX Entertainment's raucous comedy Bad Moms has become one of the surprise hits of the summer movie season, earning $112.8 million domestically and $170.8 million worldwide, from a $20 million budget. While most would expect the studio to move forward with a sequel, instead they announced a new comedy spin-off entitled Bad Dads. Here's what the studio had to say in a statement about why they went with a spin-off, and other projects based on this hit movie.
"Where other studios have automatically green lit traditional and significantly more expensive sequels, STX has determined those sequels on average are grossing 68% less than the originals. Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spinoffs, a reality television show, short form digital content, and a robust consumer products program."
Deadline reports that the Bad Dads spin-off will hit theaters on July 14, 2017, which puts it up against 20th Century Fox's action-packed sequel War for the Planet of the Apes. It isn't known if Bad Moms writer-directors Jon Lucas and Scott Moore will return to write and direct this spin-off, but new details are said to be announced shortly. It isn't known if the original cast members such as Mila Kunis, Kristen Bell and Kathryn Hahn will be back for either the spin-off, or other projects based on the original movie.
The R-rated comedy Bad Moms follows Amy (Mila Kunis), who has a seemingly perfect life - a great marriage, over-achieving kids, beautiful home and a career. However she's over-worked, over-committed and exhausted to the point that she's about to snap. Fed up, she joins forces with two other over-stressed moms on a quest to liberate themselves from conventional responsibilities - going on a wild, un-mom-like binge of long overdue freedom, fun and self-indulgence - putting them on a collision course with PTA Queen Bee Gwendolyn (Christina Applegate) and her clique of devoted perfect moms.
The supporting cast for Bad Moms includes Jada Pinkett Smith, Annie Mumolo, Oona Laurence, Emjay Anthony, Clark Duke, David Walton, Jay Hernandez and Wendell Pierce. It's possible some of these characters could return in the Bad Moms spin-off Bad Dads, but nothing is set in stone yet. STX Entertainment will announce more details about this project very soon.