With just 10 days left until Batman v Superman: Dawn of Justice hits theaters, some of the stars are kicking off press campaigns to promote this highly-anticipated superhero adventure. Earlier today, Jesse Eisenberg appeared on ABC's Good Morning America, where he showcased a brand new clip. If that wasn't enough, we also have a new featurette from Doritos, while the DC All Access crew takes a look at some of the gadgets and weapons. We even have some new photos to enjoy as we continue the countdown towards the March 25 release.

The clip is actually a longer version of a scene briefly teased in the trailers, where Lex Luthor gives Superman (Henry Cavill) a nefarious "pep talk," of sorts, trying to coheres him into fighting Batman (Ben Affleck). In the Doritos preview, we hear from Ben Affleck, who teases how the climactic final battle in 2013's Man of Steel ties into Batman v Superman: Dawn of Justice. Finally, the DC All Access crew heads to the Warner Bros. lot to preview some of the weapons that will be on display in Batman v Superman: Dawn of Justice, such as Batman's grappling gun, the Batarang and the Dark Knight's "tech cowl" with the movie's prop master.

Following his titanic struggle against General Zod, Metropolis has been razed to the ground and Superman is the most controversial figure in the world. While for many he is still an emblem of hope, a growing number of people consider him a threat to humanity, seeking justice for the chaos he has brought to Earth. As far as Bruce Wayne is concerned, Superman is clearly a danger to society. He fears for the future of the world with such a reckless power left ungoverned, and so he dons his mask and cape to right Superman's wrongs. The rivalry between them is furious, fueled by bitterness and vengeance, and nothing can dissuade them from waging this war. However, a dark new threat arises in the form of a third man: one who has a power greater than either of them to endanger the world and cause total destruction.

From director Zack Snyder comes Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters' first big-screen pairing. The film also stars Oscar nominees Amy Adams (American Hustle) as Lois Lane, Jesse Eisenberg (The Social Network) as Lex Luthor, Diane Lane (Unfaithful) as Martha Kent, and Laurence Fishburne (What's Love Got to Do with It) as Perry White; Oscar winners Jeremy Irons (Reversal of Fortune) as Alfred, and Holly Hunter (The Piano) as Senator Finch; and Gal Gadot as Wonder Woman/Diana Prince. Zack Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers.

Batman v Superman: Dawn of Justice launches Warner Bros. new DC Comics slate of movies over the next several years. Next up will be Suicide Squad (August 5, 2016), followed by Wonder Woman (June 23, 2017), Justice League Part 1 (November 17, 2017), The Flash (March 23, 2018), Aquaman (July 27, 2018), Shazam! (April 5, 2019), Justice League Part 2 (June 14, 2019), Cyborg (April 3, 2020) and Green Lantern Corps. (June 19, 2020). Take a look these new Batman v Superman: Dawn of Justice videos and photos, as we continue the countdown towards the March 25 release.