BOX OFFICE BEAT DOWN: ‘Hop’'s Easter Basket Overflows with $38 Million

The bunny movie beats ‘Source Code’ and ‘Insidious’ by a long shot at the weekend box office.
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WEEKEND BOX OFFICE

1
$38.1 millionHop
70%
Users
40 reviews
25%
Tomatoes
133 reviews
2
$15.1 millionSource Code
94%
Users
145 reviews
92%
Tomatoes
241 reviews
3
$13.5 millionInsidious
93%
Users
149 reviews
66%
Tomatoes
166 reviews
5
$9.4 millionLimitless
98%
Users
136 reviews
70%
Tomatoes
188 reviews
6
$7.1 millionThe Lincoln Lawyer
99%
Users
68 reviews
83%
Tomatoes
164 reviews
7
$6.1 millionSucker Punch
56%
Users
212 reviews
23%
Tomatoes
202 reviews
8
$4.6 millionRango
89%
Users
135 reviews
87%
Tomatoes
212 reviews
9
$4.3 millionPaul
94%
Users
102 reviews
71%
Tomatoes
196 reviews

Hop was the big winner at the weekend box office with an almost stunning $38 million take placing it well above industry expectations. Unsurprisingly, the crowd was mostly families and kids under 12. But the parents on my Facebook and Twitter feeds who dared venture out to take in this kid flick were almost universally underwhelmed by it. The kids liked it though, so that's something. It also had the biggest opening weekend of any movie this year. Easter comes early!

Jake Gyllenhaal didn't embarrass himself with the strong, it not wildly impressive, $15 million box office for Source Code. This should mean they'll make their money back (it only cost about $32 million to make) but it continues to cast doubt on Jake's ability to open a movie above the $20 million mark which usually denotes a major "movie star". That's OK. We still like him and its glowing reviews should mean it'll play well in the next few weeks like The Lincoln Lawyer and Limitless, two other "adult movies" that have been money makers these past few weeks.

Insidious also did boffo box office, taking in over $13 million, above its expected $10 million. Horror movies don't tend to have the staying power of other sorts since their audiences tend to be aficionados of attending on opening weekend. But since it cost a paltry $1.5 million to produce, the film is already a big win and well into the black.

Sucker Punch continues to flop claiming the biggest percentage drop off of the previous weekend (-68%). Ha! That makes me laugh for some reason.

For those following The King's Speech with its new, freshly-scrubbed PG-13 rating, the movie did an OK $1.2 million which was good enough for 14th place on the list. I mean, if you haven't seen it by now, just wait until it's on DVD.

Source Code was released April 1st, 2011.

Limitless was released March 18th, 2011.

Hop was released April 1st, 2011.

Sucker Punch was released March 25th, 2011.

The King's Speech was released November 26th, 2010.

Sources: David Ozanich

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