WEEKEND BOX OFFICE
It's been a boffo weekend for Fast Five. This big budget car sequel seems to have welcomed the summer blockbuster season into the box office. It managed to crank out a spectacular $83 million. Add in international takes and it's grossed $165 million. This is particularly impressive because this surprisingly well-reviewed crowd-pleaser has managed to top the previous entry in the series which made $71 million on opening weekend.
In other news, Rich Ross of Disney is no doubt tucking his tail between his legs after his first attempt at creating a new franchise bombed big time. Prom was an utter disaster. They had predicted a $9 million opening but instead the tween film debuted to a very disappointing $5 million. It seems this won't be getting the High School Musical sequel treatment unless a ton of girls turn out in the next week or two. Doesn't look like this one is going to last long.
It was also a flop weekend for the Weinsteins with Hoodwinked Too! Hood Vs. Evil also opening to poor numbers. An expected $8 million take turned out to be only $4 million. Who was even asking for this sequel?
Rio didn't fly quite as high as hoped. $18 million was forecast for the animated hit, but it took in only about $14 million.
Meanwhile, Dylan Dog: Dead of Night also did poorly. It didn't even crack the top ten. I have yet to figure out what this movie is about and it seems the rest of the moviegoing public didn't care to find out either. In it's place, Scream 4 managed to squeak in with $2.1 million.