BOX OFFICE BEATDOWN: ‘Rio’ Flies to the Top with $26.5 Million

Tyler Perry in drag can't beat the tropical birds of ‘Rio’.
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BOX OFFICE BEATDOWN: ‘Rio’ Flies to the Top with $26.5 Million

WEEKEND BOX OFFICE

1
$26.8 millionRio
93%
Users
83 reviews
72%
Tomatoes
147 reviews
2
$26 millionMadea's Big Happy Family
73%
Users
36 reviews
38%
Tomatoes
39 reviews
3
$17.5 millionWater for Elephants
82%
Users
48 reviews
61%
Tomatoes
194 reviews
4
$12 millionHop
70%
Users
40 reviews
26%
Tomatoes
138 reviews
5
$7 millionScream 4
86%
Users
171 reviews
58%
Tomatoes
176 reviews
6
$6 millionAfrican Cats
75%
Users
12 reviews
71%
Tomatoes
71 reviews
7
$5.5 millionSoul Surfer
66%
Users
26 reviews
45%
Tomatoes
102 reviews
8
$5 millionInsidious
93%
Users
149 reviews
66%
Tomatoes
168 reviews
9
$5 millionHanna
75%
Users
108 reviews
71%
Tomatoes
214 reviews

It was another winning weekend for the movie industry with box office receipts up an estimated 34% from this time last year making everyone hope the 2011 slump is over. Rain in much of the country no doubt helped encourage moviegoers to buy a ticket and stay indoors.

You can't keep a good bird down evidently. Rio was the champ for the second weekend running. It's $26.5 million haul was enough to beat out Madea's Big Happy Family that opened to a robust $26 million. However, Tyler Perry's sixth cross-dressing film performed under expectations. Many had been projecting a $30 million opening weekend but it wasn't able to pull that off. The last two movies featuring his popular Madea character had opened at $41 million and $30 million. Are audiences getting tired of Madea?

Doing better than expected was the Robert Pattinson/Reese Witherspoon romance Water for Elephants. It seems enough Twi-hards turned out, along with older women, to bring the films opening weekend grosses to an impressive $17.5 million, about $2.5 million more than was projected. It seems like these two stars, who both needed a hit, have scored big time.

In other news, Hop managed to jump past the $100 million this weekend making it a certified hit. I hope this doesn't mean we will be forced to endure a Hop 2 next year. Speaking of animals, Disney's African Cats opened to about $6 million - a good start for a niche film. It's narrated by Samuel L. Jackson, by the way.

So that's the news. Now I'm going to hop out on the avenue (5th Avenue) with my bonnet for brunch and jelly beans. Happy Easter, everyone!

Rio was released April 15th, 2011.

Hop was released April 1st, 2011.

Scream 4 was released April 15th, 2011.

Source Code was released April 1st, 2011.

Water for Elephants was released April 22nd, 2011.

African Cats was released April 22nd, 2011.

Sources: David Ozanich

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42 comments

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  • moviegeek • 4 years ago

    Good numbers all around (except for Scream). Sad to see that African Cats was so timid.

    Next weekend will produce the first $40+mil weekend all year (It's about freaking time). Fast Five should get north of $70mil, maybe even $85.

    reply

    • ghostman • 4 years ago

      Scream 4 has been number 1 over in the UK, so that's a good sign right? I'm with what @thedude1 said: Scream 4 will have high profits in the blu-ray/DVD/rental/VOD area when its released on home video soon.

      reply

      • kguy • 4 years ago

        @2movieguys Okay it was probably badly adapted, but wooden acting? poorly directed? heck no! LOL

        reply

        • diaigma • 4 years ago

          @thedude1 - of course not, but if only 25 million, like you said, that's not a lot to make back in comparison. It doesn't have to do as much merchandising. You'd be surprised how must Scre4m stuff is out there, AND that people actually buy it.

          The amount of merchandise (and # of TV spots you see--come to think of it, I got really tired of all those repeated Piranha 3D spots) equates to the marketing budget. The more product/exposure, the bigger the budget. Those THOR Slurpee cups ought to tell you something (there's a 7 Eleven IN the movie) ;)

          Scre4m takes place in our present day, right? Their cars, phones, foods, clothes, bottled waters . . . the companies behind them have already paid on their end.

          reply

          • thedude1 • 4 years ago

            @diaigma That is a very good point. But Scream does not have that huge merchandise market that other big franchise like Batman have. Or even Airbender like you mentioned.

            reply

            • diaigma • 4 years ago

              @thedude1 - it costs a whole lot less to make an action figure or tee shirt than what they sell for, plus the companies making the product have to pay a hefty price for the right to do it, depending. Happy Meal rights alone can account for millions. I discussed this with someone before Airbender came out. They spent 130M on marketing, and they made most of that back before the movie came out, thanks to shirts, toys, books, mangas, you name it. Even though that movie blew, it still more than doubled its (150M) budget, and is recognized as a box office success. There's many angles when it comes to the financial of things. The box office doesn't cover everything. Studios would go bankrupt if they did. Don't forget product placement. The Greatest Movie Ever Sold, I've heard, covers that topic well.

              Marketing is generally covered outside box office receipts, behind the scenes, most of the time. The film's budget, for the most part, has its relationship with its box office take. That's where the "double its budget" rule ties in.

              reply

              • thedude1 • 4 years ago

                @moviemaniac66 Okay bomb is a pretty heavy word. Scream 4 will turn a profit with DVD/Blu Ray sales and its tv contract but as of now it has made no profit and if it keeps disappointing at the worldwide box office it won't make a cent if profit by the time it leaves theaters.

                And when I say the franchise is dead I mean that is the money sense. If they made Scream 5 for a budget of 40 million like they did with Scream 4 it would be set up for failure from the get go. Sequels often make less money especially a fifth in the franchise. So if Scream 5 barely get over 100 million worldwide that means Scream 5 probably won't even hit 80 million and with a budget of 40 million that would be a bomb.

                reply

                • moviemaniac66 • 4 years ago

                  @thedude1 - The movie already surpassed it's budget, so it's not a bomb, but it is more of a disappointment. I recently watched the film on the weekend and after hearing all of the negativity on this site about the movie, i was getting prepared to be let down by the film but instead I really loved it, so i would have to disagree with you when you say that the franchise is dead. Wes Craven and Kevin Williamson have been working on a treatment for a fifth and sixth film and after seeing four on the weekend, i am really anxious to see what they have up their sleeves.

                  reply

                  • 2movieguys • 4 years ago

                    "Water for Elephants" ....Flat out stunk .......... Wooden acting...poorly directed by Francis Lawrence , he just didn't follow the book, and left out the magic!

                    FInal Rating: D-

                    reply

                    • unknown21 • 4 years ago

                      Hell yeah I just realized that fast five comes out next Friday now that movie will beat out everyone for the #1 spot and then Thor will probably beat that movie but just gotta wait and see

                      reply

                      • ejk1 • 4 years ago

                        I think I am going to treat myself to a Fast Five/Thor double header on the 6th of May. A nice way to celebrate my birthday and graduation a little early.

                        reply

                        • Salem6777 • 4 years ago

                          but then Thor will destroy fast five

                          reply

                          • Salem6777 • 4 years ago

                            @ghostman yea thats true those movies make allot of money

                            reply

                            • ejk1 • 4 years ago

                              Hop passed 100 million. On Easter weekend. Is this a sign of the apocalypse?

                              reply

                              • ghostman • 4 years ago

                                @thedude1 thanx bro! I just really want the blu-ray out already lol! BTW, @Salem6777 Fast Five will destroy Rio next weekend w/my estimate of 56-60mil :)

                                reply

                                • Salem6777 • 4 years ago

                                  Thor will destroy Rio!

                                  reply

                                  • thedude1 • 4 years ago

                                    @ghostman The worldwide total for Scream 4 is $49,090,812(31,158,000 domestic and 17,932,812 overseas). But tomorrow will show us the updated weekend numbers plus we should be an update with the numbers overseas.

                                    reply

                                    • ghostman • 4 years ago

                                      F_ckin A man! just release Scre4m on blu-ray/DVD already so I don't have to wait 3 months for a movie that only made 26 million in the US! It's a bloody shame that Scream is doing so bad at the box-office :( Hopefully Scre4m will make 100mil worldwide.

                                      @diaigma, can u please tell me Scream 4's worldwide total as of now, will it make 100mil worldwide?

                                      Look on the bright-side: most movies that do bad in theatres, have a 'second life' on home video :)

                                      reply

                                      • thedude1 • 4 years ago

                                        If it is covered by merchandise what covers the costs for the merchandise?

                                        reply

                                        • diaigma • 4 years ago

                                          @thedude1 - sounds fair, but did you know that most of the advertising costs (especially for tent poles and franchises) is covered by merchandise? They make a "killing" on hype, which is why the cost of marketing is generally moot in the "double budget" rule.

                                          reply

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