By and large, movies based on video games have not been big hits, both critically and financially. One of the biggest games currently on the market is Activision's Call of Duty, with the latest installment, Call of Duty: Black Ops II, earning over $1 billion in revenue in just the first 15 days of release. However, don't expect a Call of Duty movie any time soon, since Activision CEO Bobby Kotick has no interest in spawning his franchise into a big screen adaptation.
Here is an excerpt from a recent profile piece on the executive.
"Call of Duty may look like a movie, but Mr. Kotick has little interest in turning it into one - and has turned down several studios' requests. He says movies based on video games rarely please devoted fans and could taint the brand."