Super Bowl XLV is just around the corner, with the NFL championship game to air on February 6. Several high-profile 2011 movies will be showcased during the highly-anticipated commercial breaks. Paramount will premiere new ads for Super 8, Transformers: Dark of the Moon, Thor and Captain America: The First Avenger, representing the largest studio presence for the Super Bowl commercials.
Disney is also rolling out a new ad for Pirates of the Caribbean: On Stranger Tides, while Universal has bought ad time for a new Cowboys and Aliens commercial. Relativity Media is also getting in the game with a TV spot for Limitless.
Prices for a 30-second TV spot will cost a record $3 million for the Fox telecast, which has prompted other studios to air movie commercials during the pre-game coverage. Sony movies such as Just Go with It, Battle: Los Angeles and Priest will be featured during the pre-game show and Focus Features will premiere a TV spot for The Eagle before the game.
Paramount will also have a pre-game presence with ads for Rango and Kung Fu Panda: The Kaboom of Doom. Warner Bros. and Fox haven't purchased air time for Super Bowl XLV yet, although that still could change.