Join director Kenneth Branagh as he discusses how watching Disney's Cinderella in IMAX will enhance the magic and emotion of this classic tale in a new featurette. IMAX has also released the exclusive poster that fans will be able to take home by being one of the first to see Cinderella in IMAX on March 12 at Regal Cinemas! The poster giveaway will happen during the first screenings only, so be sure to get your tickets today for the March 12 IMAX screenings.

The IMAX release of Cinderella will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie. The story of Cinderella follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother.

Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella's father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother's dying words and to "have courage and be kind." She will not give in to despair nor despise those who mistreat her. But, as in all good fairy tales, help is at hand, and a kindly beggar woman (Helena Bonham Carter) steps forward and - armed with a pumpkin and a few mice - changes Cinderella's life forever. Take a look at the new IMAX featurette and poster below before Cinderella hits theaters this weekend.

<strong><em>Cinderella</em></strong> IMAX Poster