February hasn't often been considered a month where many box office juggernauts open, but that has changed over the past few years. Recent hits like The Lego Movie ($257.7 million domestic) and Fifty Shades of Grey ($166.1 million domestic) have proven that moviegoers will flock to theaters in this frigid month. This year, Deadpool will become the latest potential winter blockbuster, opening on February 12, just a few days before Valentine's Day. This unconventional superhero adventure has taken a unique turn in its marketing campaign, with a new banner that presents this movie as a romantic comedy.

The banner features the on-screen couple Wade Wilson (Ryan Reynolds) and Vanessa Carlyle (Morena Baccarin) sharing a tender moment, with a new tagline "True love never dies." Of course, anyone who has seen actual footage from Deadpool knows that this R-rated action-packed movie is far from a romantic comedy, but perhaps we could even be getting a new trailer or a TV spot that matches this banner, but we'll have to wait and see.

Ryan Reynolds himself is even getting in on the fun, releasing another photo through his official Twitter account, where he's seen making a heart with his hands around this banner, which is featured on a billboard. His tweet also serves as a reminder that the movie will arrive in just over one month, adding, "In 32 days, let's cuddle like koala bears from hell." We'll surely be seeing much more from this movie over the next 32 days, so stay tuned to see what else Ryan Reynolds has in store for fans.

Based upon Marvel Comics' most unconventional anti-hero, Deadpool tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life. Deadpool is slated for release on February 12, 2016, going up against Warner Bros.' How to Be Single and Paramount's Zoolander 2.

Ryan Reynolds stars as the Merc With the Mouth, with a supporting cast that includes Morena Baccarin, Gina Carano, Ed Skrein, T.J. Miller, Brianna Hildebrand, Olesia Shewchuk, Style Dayne, Rachel Sheen and Dan Zachary. Tim Miller makes his directorial debut with Deadpool, working from a script by Rhett Reese and Paul Wernick. Deadpool is based on the Marvel comic book series created by Rob Liefeld. Take a look at the new banner and Ryan Reynolds photo as we continue the countdown towards Deadpool.