Disney has sent a stern message to Brightspark Productions, the makers of Braver. The forty-five minute animated feature bears a close resemblance to the studio's Brave, which was released earlier this year.
The studio sent a cease-and-desist letter demanding that Brightspark Productions withdraw the DVDs from the market, or else face legal consequences. Here is what Disney had to say in their official statement.
"People place great trust in the quality and creativity of Disney, and when it appears that another company is causing confusion among Disney consumers we will act to protect ourselves and the consumer. Disney believes Brightspark has demonstrated a pattern of misleading consumers with numerous releases that confuse and undermine the trust those consumers have in Disney."
Brightspark Productions replied with the following statement.
"All we've tried to do is give parents something their children will hopefully find entertaining. We came up with our title around 18 months ago and if we thought consumers would mistake our film for Brave, we would have renamed it."
The production company has released three other animated features with titles like Tangled Up (Tangled), The Frog Princess (The Princess and the Frog) and Little Cars (Cars)