The film is a high-tech reworking of classic Charles Dickens stories.
Disney has put together a six-month train tour that will stop at 40 cities "with a multi-car exhibit showcasing different aspects of the production."
Disney's a Christmas Carol, a multi-sensory thrill ride re-envisioned by Academy Award®-winning filmmaker Robert Zemeckis, captures the fantastical essence of the classic Dickens tale in a groundbreaking 3-D motion picture event.
Ebenezer Scrooge (Jim Carrey) begins the Christmas holiday with his usual miserly contempt, barking at his faithful clerk (Gary Oldman) and his cheery nephew (Colin Firth). But when the ghosts of Christmas Past, Present and Yet to Come take him on an eye-opening journey revealing truths Old Scrooge is reluctant to face, he must open his heart to undo years of ill will before it's too late.
"What brings a smile to me is that it harks back to the earliest promotional idea, now new again," Zemeckis states. "When the circus would come to town, the train would park, and they'd have the circus parade through town and then set up the tents. This is the 21st-century version of that. You get to see all these wonders, it's free, and then you hope they show up later."
Disney isn't talking numbers in regards to the Christmas Carol train tour, or even how much the movie itself will cost.
For the official particulars the tour will start at Los Angeles' Union Station on Memorial Day weekend, then move eastward through Oct. 30, where it ends at New York's Grand Central. There will be stops in big cities (such as Seattle, Chicago and New Orleans) as well as smaller ones (Whitefish, Mont.; Fargo, N.D; and Albany, N.Y.), with each one lasting only a few days.
Those attending these tour stops can expect this in the four cars:
•A digital gallery of the film's characters and their design evolution; each portrait will digitally change and show how they were created.
•Artifacts from the Charles Dickens Museum in London, including a first edition of the original novel and some of the author's personal writing paraphernalia.
•A display of performance-capture technology, in which the real actors' movements and expressions are recorded and digitized, then used for animated renderings.
•Interactive games, including a face-morphing photo booth that will blend the visitor's visage with Scrooge's.
Disney's a Christmas Carol comes to theaters November 6 from Walt Disney Pictures.