Furious 7 Gets Widest-Ever Global IMAX Release
IMAX Corporation and Universal Pictures, a division of Comcast Corp., today announced that Furious 7 will receive the widest-ever IMAX release globally. The film begins its global launch on Wednesday, April 1, before rolling out domestically and in the majority of overseas markets on April 3. Throughout its global run, Furious 7 will screen at more than 800 IMAX theaters, including approximately 445 international and 365 domestic IMAX locations.
Additionally, IMAX will be launching its revolutionary new laser projection system at the Furious 7 global premiere event to be held at the TCL Chinese Theatre IMAX in Los Angeles. This marks IMAX's U.S. debut of the new technology as well as the first film ever to receive a global premiere with laser projection. IMAX has undertaken a significant R&D investment to develop its next-generation projection and sound system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco's unique laser innovations. IMAX with laser represents a quantum leap forward in cinema technology - providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. Here's what IMAX's Greg Foster had to say in a statement.
"Not only are we excited to be releasing Furious 7 globally in record-setting fashion, we are delighted to be partnering with Universal Pictures on the first-ever movie premiere event screened with laser. As the most action-packed Fast and Furious installment yet, Furious 7 deserves to be seen in the most awe-inspiring and intense way possible across IMAX screens worldwide."
The IMAX release of Furious 7 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.