Universal pulled out all the stops to debut The Fate of the Furious trailer on Sunday, with a live-streaming event on Facebook featuring interviews with cast members such as Vin Diesel, Dwayne Johnson and Tyrese Gibson in New York City. The trailer then debuted during the pre-game show for NBC's Sunday Night Football, with its online debut coming shortly thereafter. Today we have word that the trailer has become the most-viewed in history, shattering a recently-set record.
Deadline reports that the Fast 8 trailer broke a global record with over 139 million views within the first 24 hours. This tally shattered the record set last month by Disney's Beauty and the Beast, which was watched 127.6 million times. It also easily surpasses Fifty Shades Darker (114 million views) and Star Wars: The Force Awakens (112 million views) to set a new world record, but with the first trailer for Star Wars: Episode VIII reportedly debuting in the first quarter of 2017, it may not be long until this record is broken.
The live-streaming event on Sunday was held in Times Square, featuring interviews with stars Vin Diesel, Dwayne Johnson, Tyrese Gibson, Chris "Ludacris" Bridges, Michelle Rodriguez, Nathalie Emmanuel and director F. Gary Gray. The trailer took over all 33 digital billboards in Times Square, including The Big Kahuna billboard, which is the largest digital screen in the United States, measuring a whopping 30,000 square feet. The event itself, which streamed live on Facebook, was watched over 4 million times to date.
The trailer was watched approximately 38.8 times in North America and 49.5 million overseas on both the YouTube and Facebook platforms. 18.5 million views came from third-party sources, with an additional 32 million views coming from the social media accounts of stars like Vin Diesel and Dwayne Johnson. Both stars have a combined social media presence of more than 270 million followers, including Facebook, Twitter and Instagram. Universal has set an April 14, 2017 release date for The Fate of The Furious, which will go up against Open Road Films' animated movie Spark.
F. Gary Gray (Straight Outta Compton) directs The Fate of the Furious from a script by Chris Morgan, who has written every movie in the franchise since Tokyo Drift. The studio has already set dates for the final two movies in the Fast & Furious franchise, with Fast & Furious 9 arriving April 19, 2019, and Fast & Furious 10 debuting on April 2, 2021. Universal hasn't announced when the second trailer for The Fate of the Furious will arrive at this time. In case you missed it on Sunday, check out the new trailer for The Fate of the Furious below.