'Just Ana.' That's what Anastasia Steele decides she wants to be called after being hunted down by Christian Grey in the first clip from the hugely anticipated Valentine's Day release Fifty Shades of Grey. This sneak peek comes courtesy of NBC's Today, who will be releasing a never-before-seen clip from the movie every single day this week leading up to its release in theaters this February.

Also in the days before it hits theater screens all across the country, NBC's Today will have interviews with the cast, filmmakers, and even the author. Scheduled to appear are the film's two leads Jamie Dornan (Christinan Grey) and Dakota Johnson (Anastasia Steele) along with the director Sam Taylor-Johnson and romance novelist icon E.L. James. This Friday, NBC's Today is set to host a live fan-first early morning screening for over 1,000 fans and contest winners. The cast will join these winners to walk the red carpet at the historic Ziegfeld Theater in New York City. We'll also get to see and hear their first reactions to the movie live during the show.

In Fifty Shades of Grey, a literature student begins a daring affair with a controlling businessman whose sexual proclivities push the boundaries of pain and pleasure. UK.Yahoo! reports that over 20 minutes of the film is made up of sex scenes, which account for nearly 1/5 of its 100 minute runtime. While it's not exactly a sex scene, you can sense some of the mad chemistry on display in the first of many Fifty Shades of Grey clips to come in the days ahead right here: