‘Green Lantern’ Special Effects Work Delays Marketing Campaign

This anticipated sci-fi adventure's 3D visual effects and numerous scenes set in space are taking longer than anticipated by the studio.
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‘Green Lantern’ Special Effects Work Delays Marketing Campaign

Green Lantern's marketing campaign delayed by 3D visual effects work With just three months left to go before its theatrical release, many are wondering why we've only seen one Green Lantern teaser trailer this close in, and not much else. Turns out, director Martin Campbell's highly anticipated DC comics adaptation starring Ryan Reynolds is having its marketing campaign delayed by the massive Visual and Special effects work needed to finish the movie.

Warner Bros. has also been apprehensive about launching their second trailer, as the first teaser was poorly received by the filmgoing public at large. More specifically, by that all-important 18-35 demographic that most frequents comic book movies. Warner Bros. has all of its hopes pinned on Green Lantern becoming their next tentpole franchise after Harry Potter and the Deathly Hallows - Part 2 brings that series to a close this summer.

The superhero adventure, shot for close to $200 million, is rushing to be completed by its set-in-stone June 17th release date. But Green Lantern's intricate 3D visual effects, which has about 2/3's of the movie taking place in space with detailed alien life forms providing most of the character work, are taking longer than anyone had anticipated at the forefront of production.

While Warner Bros. is previewing certain "elements" of Green Lantern at both CinemaCon in Las Vegas this week, and at WonderCon in San Francisco, we won't see the full trailer until May 6th, when it will arrive in theaters attached to prints of Thor.

Warner Bros. worldwide Marketing president Sue Kroll has acknowledged that fans awaiting the first teaser were severely disappointed at what they eventually saw unspool. She is adamant that this won't happen again.

"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it. We can't afford to do that again."

Warner Bros. remains optimistic that the finished movie will be both a critical and financial success.

Green Lantern was released June 17th, 2011.

Thor was released May 6th, 2011.

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33 comments

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  • stiles • 4 years ago

    it's going to be an effects laden monstrosity isn't it

    reply

    • nautical05 • 4 years ago

      As expected.

      reply

      • Innovator • 4 years ago

        I Love Sony Pictures Imageworks

        reply

        • themime • 4 years ago

          Just get it done.......

          reply

          • bane5000 • 4 years ago

            @dan1...yup, that was him, the main gorilla who was with Gen. Thade, who was played by Tim Roth, another guy i think did a great job in that movie, playing an evil chimp :]

            reply

            • dan1 • 4 years ago

              @bane5000 I thought that was him.

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              • bane5000 • 4 years ago

                @dan1..Though the movie wasnt recieved well by many and he was in a gorilla costume the whole time, him and his voice were great in the Planet of the Apes remake

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                • dan1 • 4 years ago

                  @bane5000 Duncan is cool, I can see him saying that :P

                  reply

                  • bane5000 • 4 years ago

                    @dan1...As long as he calls Hal " Poozer ' through out the film i dont mind Duncan doing his voice...

                    reply

                    • dan1 • 4 years ago

                      @bane5000 Yep, just read that.

                      reply

                      • bane5000 • 4 years ago

                        Its also now being reported that Michael Clark Duncan will be playing the voice of Kilawog, just to let u guys know....

                        reply

                        • combatmadness360 • 4 years ago

                          "Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show" No, that wasn't my problem with it. I actually thought the visuals were very well done in the trailer. I just think the film looks like sh*t altogether. It looks just too "kiddie". there is nothing wrong with being kiddie, it's just that it seems on the level of the fantastic four films. that level of lame kiddie bullsh*t.

                          reply

                          • slysnide • 4 years ago

                            Wow, this typically....Doesn't happen. Good luck to them getting it done on time.

                            reply

                            • emmytt • 4 years ago

                              i am still worried that this movie will suck

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                              • cupid • 4 years ago

                                Come on GL give us another trailer or something really good.

                                reply

                                • SkullofRed • 4 years ago

                                  @jayaottley Well put but for a film that , at the time, hadn't even been edited fully yet, I don;t think it should be judged.

                                  reply

                                  • bawnian-dexeus • 4 years ago

                                    @jayaottley -_____-

                                    reply

                                    • jayaottley • 4 years ago

                                      @SkullofRed I know the complete story to this film as well as having the privilege to read the final draft of the script.

                                      Want to know what i'll stamp on it?

                                      "The Last Airbender Of 2011"

                                      reply

                                      • thedude-abides • 4 years ago

                                        @jayaottley I agree. That's well-put.

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                                        • jayaottley • 4 years ago

                                          @thedude-abides I concur with that statement, GL began to suck beyond epic proportions from the time that Reynolds got the role over Cooper.

                                          Also to the simple factor that the majority of today's young auidence know the John Stewart Green Lantern while proper fans of GL know that Hal Jordan was the first GL.

                                          Last let's not proceed to let it skip our mind that this film will depend on a young generation, since they're the mainstream target auidence as well as GL fans.

                                          I'm pretty sure you can see the dilemna there :)

                                          reply

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