Director Michael M. Bilandic peels back the curtain of the New York City art world in the first trailer and poster for his satire Hellaware. Tired of the Big Apple art scene, young photographer Nate (Keith Poulson) finds his inspiration in a group of goth rappers known as Young Torture Killers, as he eventually befriends these strange musicians to add more realism to his work. The film, which debuts at New York's BAM CinemaFest this weekend, has already been making waves throughout the Internet, after a viral video was posted for the fictional group's song, "I'll Cut Yo Dick Off," with hordes of viewers thinking this was an actual band. The film doesn't have a distribution deal in place yet, so stay tuned to see when (or if) this will be playing in a theater near you.
Hellaware gently satirizes the world of high-brow art through the eyes of a wannabe photographer who becomes consumed by the bright lights of mainstream success. Jaded by the "incestuous, New York, socialite shit" that sells at prominent art galleries, Nate (Keith Poulson) embarks on a quest for a more authentic brand of contemporary art. When a coked-up YouTube search leads to a music video from Delawarean Goth rappers Young Torture Killers, an Insane Clown Posse knock-off, Nate knows he's found his subjects. He soon drags his friend-with-benefits Bernadette (Sophia Takal) to rural Delaware to shoot the group playing in their parents' basement. To "immerse himself" in the group's culture and add an extra layer of realism to his work, Nate befriends the rappers and makes return trips to get to know them. But as his relationship with group develops, he becomes increasingly aware that, while you can take the boy out of the art world, you can't take the art world out of the boy.
A coming-of-age New York comedy in the class of modern indie darlings like Tiny Furniture or Frances Ha, Hellaware is written and directed by Michael M. Bilandic and will make its world debut at BAM Cinemafest.