According to The Hollywood Reporter, this year's winter boxoffice champ Hitch, starring Will Smith, will be Sony Pictures Home Entertainment's first romantic comedy to be released on both the DVD and UMD optical disc formats on the same day, June 14th.

Spider-Man 2 was the first and only video title to be released on the Universal Media Disc format as part of the Sony Play¬Station Portable format launch last week. SPHE's actioner House of Flying Daggers will be the studio's first DVD/UMD simultaneous release April 19th. The move to release a video about a "date doctor" on UMD format simultaneously with the DVD release is viewed by industry observers as an experiment to see if a romantic comedy can cross over to consumers in the testosterone-driven video game market.