Hidden imagery is nothing new in movie promotional art, or any advertisement really. And the latest http://movieweb.com/muppets-tv-show-kerry-washington-nathan-fillion/promo for The Hunger Games: Mockingjay Part 2 slips in one of the bigger NFSW naughty words. It's so blatant, you almost have to think it wasn't on purpose. You never know. The image was quickly removed. But someone saved it for all to see.

This Friday marks the 100 day mark until The Hunger Games: Mockingjay Part 2 is finally in theaters. It will be the final chapter in this particular Hunger Games saga, which started out as a trilogy in the novels, but was expanded to a quadrilogy for the big screen. To celebrate the occasion, Lionsgate released a new promo poster on their Twitter page. It didn't seem like anything too exciting, especially since it was using recycled imagery that we've already seen. But then, there it was, plain as day.

One fan quickly noticed the NSFW word hidden in the imagery, and word quickly spread that Katniss Everdeen had a really nasty word for your mother that she wanted to share with the world. See you in 100 days? More like 'See You Next Tuesday'. It's more than likely that this was inadvertent. The image is a close-up of Jennifer Lawrence's painted face as Katniss Everdeen. Across the from of it are the words '100 Days Until'. That seems innocent enough. Except that the 'Until' text is laid directly on top of the '100 Days' part in such a way that it creates a neat hidden Easter egg for anyone with a ribald sense of humor. It's the mother of all curse words. Some even believe it's worse than the F word. But it's just a word none the less, one the British even allow on prime time television.

Take a look at the image. Can you find the NSFW word? It surely raises the question, did the art department know what they were doing? Someone on the team surely should have noticed, especially if it was picked up on so quickly by Joe Internet doing his/her daily feed sweep. Some clever graphic artist probably thought they could get away with calling everyone the 'C' word. Well, not this time.

There have been many instances of this happening over the years. Hidden imagery, words and context is as old as advertising itself. Animators love to sneak dirty hidden elements into animated children's entertainment, but on the surface level, its all subliminal. You have to decide for yourself how dangerous it is. It's unlikely that whoever came up with this ad strategy will admit to any wrong doing. And it sure makes for a fun little mind puzzle. It's no Gold and White, Blue and Black Dress, but at least someone is trying, right? Take a look and see if you can find the word!

Hunger Games Cunt