Arriving in theaters May 3 is the superhero sequel Iron Man 3, kicking off both the summer movie season and Phase II of Marvel Studios' multi-franchise superhero plan. The studio has unleashed a new extended TV spot for director Shane Black's highly-anticipated thrill ride, which debuted during today's Super Bowl XLVII game.

In Iron Man 3, Robert Downey Jr. returns as Tony Stark, who must contend with the villainous Mandarin (Ben Kingsley).