MTV has unleashed 4 new promo trailers, a behind-the-scenes photo gallery and a slew of photos from the promo shoot of the 4th season of Jersey Shore, which airs on August 4th.

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With every new season of Jersey Shore, MTV holds a private photo shoot to capture the camaraderie (and intermittent rivalry) between the castmates, as well as the essence of the area where the show was filmed. For Season 1, we shot pics of our then bright-eyed unknowns on the beach in Seaside Heights; for Season 2 in Miami, we set up shop on a rooftop pool to reflect the city's glam lifestyle; for Season 3, we were back to basics at the Shore, snapping the international superstars hangin' inside their rental home and riding a colorful boardwalk carousel; and for Season 4 in Florence, 'course we just had to explore the windy cobblestone streets in which they walked to work every day and wandered around wasted every night.