Yesterday we gave you the first trailer for Kevin Smith's new film - with the brand new title - Cop Out, which was formerly titled A Couple of Dicks. Entertainment Weekly got to chat with Smith about the controversial title and explained why it needed to be changed.
Warner Bros. decided, "Hey man, we'll call the networks and see if we're going to get any problems [with A Couple of Dicks as a title], months before the movie's ever going to come out." The top 3 networks - CBS, ABC, NBC - said we can't run one of your spots before 9 o'clock.
I'm like, "Well what about Inglourious Basterds?" And I guess, because of the spelling, they got away with it. So we were like, "Can we call it A Couple of D.I.C.s?" Because that's the proper acronym for detectives, Detective In Charge. And [the networks] kicked that back as well. It was the pluralizing of any form of dick, whether it was d-i-c-k or any derivation.
So my feeling was like, it's an R-rated movie, so who the f- are we talking to anyway before 9 o'clock? Warner Bros's feeling was like, "Hey man, we have to advertise to the sports audience on Saturday and Sunday and all those sporting events usually take place before 9 p.m. in the evening." At which point, I was like, "Oh wow, you guys are way smarter than me."
Smith also revealed how the film almost was just called A Couple of Cops and how they came upon the current title.
So for months now, they've always had A Couple of Cops as kind of this fallback thing - a placeholder, essentially. And then all of a sudden, one of the producers of the movie was like, "Hey they're locking the title, because the trailer is going to be put on Sherlock Holmes." And I was like, "This is an abundance of wonderful and horrible information." I want to be on Sherlock Holmes because everyone on the planet will probably go see it on Christmas, but I don't want it to be A Couple of Cops. That just seems like we didn't even try! We went from a really clever title to the least clever title of all time. I was like, "God that title is going to feel like such a f-ing cop out." And [the producer] goes, "We should just call the movie that."
CLICK HERE to read more from Smith about why he likes the new title and more.