According to The Hollywood Reporter, "Veronica Mars" star Kristen Bell and newcomer Steve Talley will star in Pulse.

The project is one of the films on the initial release slate of the new company that Harvey and Bob Weinstein plan to set up once their contract with the Walt Disney Co. and Miramax expires in September.

Commercial helmer Jim Sonzero is making his feature directorial debut on the horror film, which is being produced by Mike Leahy and Joel Soisson of Neo Art & Logic. Speaking with reporters Tuesday, Harvey Weinstein cited the film as part of the slate that his new company, currently named the Weinstein Co., will launch itself with. Comparing it to The Ring, he said,

"We hope it will be a new franchise."