The trailer for SiCKO, Michael Moore's expose of the American health care system, will be projected with full sound and subtitles on the outside of buildings near the headquarters of leading HMOs, insurance companies and hospitals in New York, Los Angeles, San Francisco, Chicago and Oakland on Monday, June 25th beginning at sundown through 1:00am. Get in your car and drive on by, or park and get out of your car to watch the full trailer ... sort of, an outdoor IMAX-like experience :)
This innovative campaign will enable millions of Americans including employees at leading HMOs, insurance companies and hospitals to see a sneak peak of Michael Moore's acclaimed documentary that explores and examines their industry's role in our nation's troubled health care system.
SiCKO opens nationwide on Friday, June 29th.
The trailer will be simultaneously projected at the following locations from sundown to 1am:
LOS ANGELES
Projection Site: 4343 W. Sunset Blvd.
Locations of interest nearby:
Kaiser Permanente Medical Center
Hollywood Community Hospital
Health Net
Guardian Rehabilitation Hospital
Childrens Hospital Los Angeles
Hollywood Presbyterian Medical Center
NEW YORK
Projection Site: Times Square, 625 8th Ave. & 40th St.
Locations of interest nearby:
Benefits Quest, Inc.
Empire BlueCross BlueShield
Group Health Inc.
The Guardian
Metropolitan Life Insurance Co.
Health Insurance Plan of Greater New York
Mutual Life Insurance Co. of New York
St. Clare's Family Health Center
St. Vincent's Midtown
Roosevelt Hospital
Beth Israel Hospital
NYU Medical Center
NY Presbyterian Hospital
National Jewish
SAN FRANCISCO
Projection Site: Intersection of Broadway & Montgomery St.
Locations of interest nearby:
E-surance
Kaiser Permanente
Sutter Health
Saint Francis Memorial Hospital
Chinese Hospital
Ocadian Hospitals & Care Centers
OAKLAND
Projection Site: 1950 Franklin St.
Locations of interest nearby:
Kaiser Permanente
Kaiser Permanente
Kaiser Center
Kaiser Foundation Hospital
Projection Site: 525 N. Michigan Ave.
Locations of interest nearby:
Blue Cross/Blue Shield
Wells Fargo
Northwestern Memorial Hospital
ABOUT SiCKO:
The words "health care" and "comedy" aren't usually found in the same sentence, but in Academy Award winning filmmaker Michael Moore's new movie SiCKO, they go together hand in (rubber) glove.
Opening with profiles of several ordinary Americans whose lives have been disrupted, shattered, and-in some cases-ended by health care catastrophe, the film makes clear that the crisis doesn't only affect the 47 million uninsured citizens-millions of others who dutifully pay their premiums often get strangled by bureaucratic red tape as well.
After detailing just how the system got into such a mess (the short answer: profits and Nixon), we are whisked around the world, visiting countries including Canada, Great Britain and France, where all citizens receive free medical benefits. Finally, Moore gathers a group of 9/11 heroes - rescue workers now suffering from debilitating illnesses who have been denied medical attention in the US. He takes them to a most unexpected place, and in addition to finally receiving care, they also engage in some unexpected diplomacy.