Be Kind Rewind Reviews
Be Kind Rewind is, on one level, about the magic that can happen in fairy tales -- and only in fairy tales -- when enough people who like the good old ways band together to keep things simple yet cunning.
Hollywood showbiz is about the now and the new, so there is something subversive about Gondry pitching his tent in the wasteground of obsolescence behind the gleaming edifice of modernity.
Such a far-fetched shaggy-dog yarn borders on the patronizing. But Gondry's belief in community-based, handmade, DIY culture is infectious, and his cry against big-box homogenization (fewer choices, more copies) is a noble one.
Gondry might think he's parodying dumb comedies in which poor people rally to save beloved institutions from foreclosure -- but too often Be Kind Rewind just resembles them.
I felt positive and genial while watching it, but I didn't break out in paroxysms of laughter. It's the kind of amusing film you can wait to see on DVD. I wonder if it will come out on VHS?
There's an undeniable sense of wonder to Be Kind Rewind, a belief in both the beauty of the creative process and the magic within all men. It's an unabashed ode to common potential; it's also a lot of fun to watch.
Perhaps Gondry realized the sum wasn't going to be greater than its parts and just left it at this: two halves, one more intriguing than the other, that don't add up to a coherent whole.