Blood Into Wine


Maynard James Keenan is known as the front man for Tool, A Perfect Circle and Puscifer. In the mid-1990’s, on a whim, the reclusive rock star left Los Angeles and moved to an Arizona ghost town (population 300). A wine enthusiast, Keenan began to envision a world class wine region on the Verde Valley’s craggy slopes and with wine mentor Eric Glomski (former David Bruce winemaker and current owner of the award-winning Page Springs Cellars), Keenan began the long road to bringing credibility and notoriety to Caduceus and Arizona Stronghold Vineyards amidst wine industry prejudice and the harsh Arizona terrain. Take a look inside the life of one of rock music’s most mysterious figures.

‘Blood Into Wine’ Expands to Additional Markets

Blood Into Wine, the documentary about Maynard James Keenan (front man for Tool, Puscifer and A Perfect Circle) and vineyard partEric Glomski's mission to bring notoriety and credibility to Northern Arizona's burgeoning wine industry, continues to expand to more U.S. cities.

- OR - Portland - Apr. 1 & 4 - Cinema 21

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EXCLUSIVE: Maynard James Keenan Opens a Vein for ‘Blood Into Wine’

When Tool first hit the mainstream, the music was obscured by videos that didn't dwell on your image. And the art spoke for itself. The same can be said for your wine. When you approach this product for the first time in a store, your image is not stamped on the front of it like Paul Newman's mug on a bag of popcorn. The wine speaks for itself. Which is rare in this day and age. Why did you feel it was important to identify yourself with the wine through the making of this documentary?

Maynard James Keenan: That's a very long answer. I will try to sum it up the best I can. The dire nature that we're in as a nation, and as a small community: The economy is in the shitter. There are these little buzzwords being thrown around out there. They've been floating around for a while. Green. Sustainable. Local. Organic. I don't think people have a grasp on what those terms truly mean. And what kind of sacrifice comes along with really making those words work. And the benefits that we will all share when we do finally make them work. For me, in my area, in the community where I live, I think we have a chance to really see some of those words through. To discover what they really, truly mean. Even if it means having to sacrifice a little bit of my privacy to help us get on the map, and to also show what other communities can do if they pay attention to where they are from. If they pay attention to the ground upon which they walk, they can really get somewhere with it. They can get to those words. Because, let's face it. Buying a Prius is not going to save the environment.

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EXCLUSIVE: Tool Frontman Maynard James Keenan To Play Villain in ‘Queens of Country’

You have quite a few surprise guest stars in Blood Into Wine. Faruza Balk. She was also in one of your other films, right?

Ryan Page: Faruza didn't make the cut. She is not in the film anymore. It had nothing to do with her. We love Faruza. We are going to start working with her again. We are making a comedy feature. It's a narrative, not a doc. We start shooting in May. It's called Queens of Country. We love Faruza, she just didn't make it into this particular film. She is an amazing artist, and we actually have her artwork all over our production office. She does amazing work, and we love her as an actress. In the end, you have to make hard decisions. Which means a lot of good people got cut out of this.

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EXCLUSIVE: Turning ‘Blood Into Wine’ with Director Ryan Page!

Musician Maynard James Keenan is a notoriously elusive and very private guy. He's also a very hard interview. And he hates being on camera. Which begs the question, "Why would he want to make a documentary about himself?" Directors Ryan Page and Christopher Pomerenke provide that answer with their hilarious and heartfelt plunge into the Tool frontman's personal life Blood Into Wine. For Keenan, it's all about the art of fermentation. This explorative documentary traces Maynard as he leaves Los Angeles for a small ghost town in Arizona, where he plans to transform the world of wine into something new, unique, and riotously delicious.

A wine enthusiast, Keenan has long dreamed of creating a new world class wine region within the barren Verde Valley alongside his mentor Eric Glomski, a former David Bruce winemaker who currently owns the award-winning Page Springs Cellars. Page and Pomerenke's film follows these two through their 09 wine season as the duo sets out to bring some credibility and notoriety to their Caduceus-based Arizona Stronghold Vineyards. The documentary itself is a fast paced ride that is as funny as it is insightful. With guest appearances by Milla Jovovich, Patton Oswalt, Bob Odenkirk, Tim Heidecker, and Eric Wareheim providing a spring board for Keenan's vagrant disregard for the camera, this is a inimitable experience that lifts wine tasting out of the cellar and into the pantheon of cult film status.

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