From the billboards in Times Square to the barren streets of São Paulo, acclaimed documentarian Morgan Spurlock shines a light on the world of product placement, marketing and advertising through his new film, fully financed by the very product placement the movie explores on screen. With humor and insight, Spurlock unmasks the marketing process, bringing audiences directly into the pitch meetings and marketing presentations which inform our everyday entertainment decisions. From small, family-owned operations to multi-million dollar global brands, Spurlock uses his integrity as currency to sell out to the highest bidder, and garners the kind of large-scale marketing support and promotions customarily reserved for studio blockbusters in an effort to create a first – a “docbuster.”
Morgan Spurlock's new documentary POM Wonderful Presents the Greatest Movie Ever Sold is currently in limited release, although it is slated to expand to more theaters on May 6. We are celebrating this glimpse into product placement and advertising with a new contest where we're giving away a one-sheet signed by Morgan Spurlock. These prizes will surely go fast, so enter this contest today.
HERE'S HOW TO WIN! Just "Like" (fan) the Facebook page (below) and then leave a comment below telling us why these prizes must be yours! If you already "Like" , just leave a comment below telling us why these prizes must be yours!Read More
Tyler Perry is poised to be the big man on campus this weekend with his latest Madea offering, Madea's Big Happy Family, projected to pull in about $30 million. The last two films in the series featuring the popular character opened to $30 million and $41 million so this should be on par with those debuts.
He'll face a bit of competition from Rio, last week's champ. The film has had a strong week at the box office (making $3.6 million on Wednesday alone) so it should continue to do well this weekend since there isn't much new competition for its targeted family audience. Look for it to fly into the second position, but if Perry's movie stumbles, it could be a repeat win for the tropical bird flick. Hop should manage to stay in the top 5 as well due to the holiday weekend.Read More
POM Wonderful Presents the Greatest Movie Ever Sold is a new documentary from Morgan Spurlock, the director and star of Super Size Me. It opens this Friday April 22nd in select theaters.
We recently had the chance to sit down with Morgan Spurlock in New York and discuss his new film which examines the nature of product placement in movies. Cleverly, he financed the entire movie with said product placement (hence the title). Over the course of our conversation we touch on the new term "doc-buster", why In-N-Out Burger is a bummer, and the meta-complexities of making a film about making a film.Read More
Oscar-nominated filmmaker Morgan Spurlock and his production company Warrior Poets have finalized a deal to purchase the naming rights for the city of Altoona, Pennsylvania, it was announced today. The city's new name, POM Wonderful Presents the Greatest Movie Ever Sold, will be effective on April 27, 2011 for 60 days and will be commemorated during a proclamation ceremony to be held at City Hall (130112th Street) at 1PM that afternoon. The ceremony will be followed by a special screening of Morgan Spurlock's new "doc-buster" film " POM Wonderful Presents the Greatest Movie Ever Sold " at the Jaffa Shrine on Broad Avenue in the city formerly known as Altoona.
After an exhaustive search, the city of Altoona was selected by Morgan Spurlock because it is "a shining example of struggling cities all across America." The money received by the city for the naming rights will be designated to the City of Altoona Police Department.Read More
The first trailer has been released for the documentary The Greatest Movie Ever Sold, which will hit theaters nationwide on April 22. Click on the video player below for your first glimpse at the latest movie from director Morgan Spurlock.
POM Wonderful Presents the Greatest Movie Ever Sold was released April 22nd, 2011.Read More
Sony Pictures Worldwide Acquisitions (SPWA) announced today that it has acquired U.S. and Canadian rights to Morgan Spurlock's The Greatest Movie Ever Sold, a playful yet thought provoking documentary examining the world of product placement, marketing and advertising through a film financed entirely by product placement, marketing and advertising. Sony Pictures Classics will open the film in North America this April. The announcement was made today by SPWA President Steve Bersch.
Directed by Morgan Spurlock (Super Size Me), The Greatest Movie Ever Sold was written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock's production company, Warrior Poets, alongside Snoot Entertainment producers Keith Calder and Jessica Wu.Read More