Introduced in 1984, the Transformers brand took the world by storm with its compelling saga of the Autobots versus the Decepticons. The innovative "Robots in Disguise" resulted in a tremendously successful toy line from Hasbro and Takara, comic book series, television program and an animated feature film. More than 20 years later, a new generation has discovered the excitement of the Transformers brand and its legendary characters, including the two leaders of the opposing sides: Optimus Prime and Megatron. Today, the franchise features a popular toy line, an animated series on the Cartoon Network and a chart-topping comic book series from IDW Publishing.

Will a ‘Transformers’ / ‘G.I. Joe’ Crossover Movie Ever Happen?

Will a ‘Transformers’ / ‘G.I. Joe’ Crossover Movie Ever Happen?

In this new cinematic age of movie team-ups and giant ensembles like Marvel's The Avengers and DC Comics' Justice League, it makes sense that Hasbro might bring together its two biggest properties for one giant movie experience. Well, don't hold your breath waiting for a Transformers/G.I. Joe movie crossover anytime soon. Producer Lorenzo di Bonaventura doesn't believe the stars will ever align in order to make this happen.

When asked by MTV about the prospects of Hasbro's toy giants coming together on the big screen, the producer had this to say:"We haven't spent a moment on it. I know they did it in the comic books, but I think the reality that we're looking at is...It's hard enough to figure out how to do it alone and [then] trying to figure out how to do it together...I don't think that it's as organic as people think. I know a lot of the fans feel that way and I don't think they're wrong. I find it a harder thing to do, think about trying to combine the schedules of all the different people. So, that alone will probably stop us".

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‘Transformers: The Ride - 3D’ Behind-the-Scenes Video

Fans of the the Transformers franchise have a few years of waiting before Transformers 4 hits theaters July 29, 2014. Thankfully, the fine folks at Universal Studios Hollywood have just the attraction to fill in that gap with Transformers: The Ride - 3D, which debuts Friday, May 25. A behind-the-scenes video has been released which gives you a new look at this ride before you can check it out for yourself. Take a look.

The thrill ride will tell a new Transformers story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created.

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Will ‘Transformers 4’ Happen Without Michael Bay?

Even though director Michael Bay has declared that Transformers: Dark of the Moon will be his last turn at the helm of this mega-franchise, Hasbro CEO Brian Goldner has come forward to say that it won't be the last Transformers.

But Brian Goldner still holds out hope that Michael Bay will eventually change his mind and return to do Transfomers 4. Here is what Goldner had to say."I would say to you right now that I've so enjoyed working with Michael Bay. (He) has got this incredible visual sense for showing you things you've never seen before. Perhaps he'll change his mind, perhaps he won't, but I'd rather put out this movie first then cross that bridge at some point.

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‘Transformers: Revenge of the Fallen’ on DVD and Blu-ray October 20th

With more action and more thrills, Transformers: Revenge of the Fallen captivated audiences to earn over $820 million at the box office and become the #1 movie of the year in North America and throughout the world. The latest spectacular adventure in the wildly popular Transformers franchise will make its highly-anticipated DVD and Blu-ray debut on October 20, 2009 in immersive, two-disc Special Editions, as well as on a single disc DVD, from DreamWorks Pictures and Paramount Pictures in association with Hasbro; distributed by Paramount Home Entertainment. The eagerly awaited home entertainment premiere will be accompanied by one of the division's biggest marketing campaigns ever, generating awareness and excitement of galactic proportions.

From director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, Transformers: Revenge of the Fallen delivers non-stop action and fun in an all-new adventure that the whole family can enjoy. Featuring out-of-this-world heroes in the form of the mighty AUTOBOTS and a malevolent and powerful villain known as THE FALLEN, the film boasts some of the most sensational--and complex--visual effects in film history set against the backdrop of spectacular locations around the world. In addition to audience favorites OPTIMUS PRIME and BUMBLEBEE, the film's human stars have returned to help save the world including Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson and John Turturro.

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‘Transformers’ Attraction Heads to Universal Studios

Universal Studios is pairing up with Hasbro and DreamWorks Pictures to develop a Transformers attraction at its park sites in Hollywood and Singapore, with plans to open in early 2011.

Transformers, the electrifying blockbuster celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences and special effects, will now be developed as a new theme park mega-attraction in a partnership between Universal Parks & Resorts, Hasbro, Inc. and DreamWorks Pictures.

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‘Transformers’ DVD Tops the Charts

Movie PictureThe charts got transformed last week!

In a story from The Hollywood Reporter, Paramount Home Entertainment saw Transformers place No. 1 on both Nielsen VideoScan's First Alert sales chart and Home Media Magazine's rental chart.

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Michael Bay Still Picks Blu-ray Disc!

Despite record HD-DVD numbers for the Transformers release, Director Michael Bay still picks Blu-ray Disc.

In a story from USA Today, it seems that Bay isn't 100% happy with the Paramount Home Entertainment title.

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‘Transformers’ DVD Sells 8.3 Million Units in One Week!

HD-DVD sells 190,000 units in that same time frame.