According to The Hollywood Reporter, films aimed at the family were spinning gold at the boxoffice in North America, with the top five films all appealing to that audience and between them contributing an impressive $118 million to what will be the second-biggest three-day Thanksgiving weekend on record. But in a disappointing debut, the expensive R-rated Alexander from Warner Bros. Pictures and Intermedia could only conquer sixth place. Buena Vista dominated the weekend's top two spots -- marking the first time in 19 months a single distributor has done that and the first time ever during the Thanksgiving weekend.

National Treasure was in first place with an estimated $33.1 million -- down a meager 6% from its debut, taking the 10-day total for the Nicolas Cage starrer to a stout $87.9 million. Pixar's The Incredibles placed second with an estimated $24.1 million, off a scant 9% in its fourth frame, moving its estimated total to date to a sterling $214.7 million. It's the distributor's 10th film to surpass the $200 million milestone. Sony's Christmas With the Kranks, from Revolution Studios, opened with a solid estimate of $22.7 million to place third. The comedy has garnered an estimated $32 million since its Wednesday opening, despite being poorly reviewed.