‘Now You See Me’ Launches the Diamond Heist Challenge and Motion Poster

Fans can unlock exclusive content by finding "diamonds" online using the Blippar app for your smartphone.
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‘Now You See Me’ Launches the Diamond Heist Challenge and Motion Poster

Summit Entertainment has launched the Diamond Heist Challenge for their upcoming thriller Now You See Me, which follows a group of illusionists (Jesse Eisenberg, Woody Harrelson, Isla Fisher, Dave Franco) who rob banks during their magical performances. Take a look at this introductory video where magician David Kwong, who served as a consultant on the film, shows how you can unlock exclusive content from the movie by participating in his challenge. In addition, the studio has debuted a new motion poster featuring the all-star cast of director Louis Leterrier's thriller. Check out the video and the motion poster, then read the full press release for more details.


In honor of the elaborate, dazzling heists executed by a super-team of the world's greatest illusionists, Summit Entertainment, a Lionsgate company, announces the Now You See Me "Diamond Heist Challenge."

In this magical challenge, all thirteen diamond playing cards - from the Ace through the King - have been hidden in various places online, from various websites to social media platforms, even in the New York Times crossword puzzle from Friday, May 3 (your first hint!). Like the characters in the film, players will have to look closely to uncover the mystery. Discover the hidden diamonds and join the ranks of the world's greatest illusionists!

Once each of the thirteen diamond playing cards are found, participants can unlock exclusive video content featuring the stars of Now You See Me utilizing Blippar, the image-recognition phone app. Each of the thirteen images, when Blipped, will unveil a unique video.

Here is how to Blipp:

  • 1) Download the free Blippar app from the iTunes App Store or Google Play.

    2) Open the app, point your phone at the image and have it fill your screen.

    3) Watch the image come to life and view the exclusive video.

Participants can find a list of clues here: NowYouSeeMeMovie.com/DiamondHeistChallenge. Be sure to check the Now You See Me Facebook & Twitter pages for hints.

Now You See Me opens nationwide on May 31, 2013.

About Now You See Me

Now You See Me pits an elite FBI squad in a game of cat and mouse against "The Four Horsemen", a super-team of the world's greatest illusionists. "The Four Horsemen" pull off a series of daring heists against corrupt business leaders during their performances, showering the stolen profits on their audiences while staying one step ahead of the law.

Now You See Me was released May 31st, 2013.

Sources: Summit Entertainment

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