Relativity Media announced today that it will promote the Bandito Brothers' upcoming intense action-thriller Act of Valor, which stars an elite group of active-duty Navy SEALs in a fictionalized composite of actual events, during NBC's nationally televised coverage of Super Bowl XLVI on February 5, 2012. Four 30-second unique Act of Valor commercials, featuring exclusive content, will run throughout the program including two spots that will air during the pre-game, one spot in game during the fourth quarter and one spot in the post-game show.
In 2010, Relativity promoted its box office hit Limitless during Super Bowl XLV which went on to become the No. 1 movie in America in its theatrical debut. Super Bowl XLVI will be held at Lucas Oil Stadium, home of the Indianapolis Colts, and will be the first Super Bowl to be held in Indianapolis. The Super Bowl frequently garners the highest American television ratings yearly and is often one of the most watched programs in the world. Last year, Super Bowl XLV became the most watched American television program in history, drawing an astounding 111 million viewers.Read More