Legendary Pictures unveiled their new Godzilla at Comic-Con over the weekend. Check out the new image and the press release for the upcoming film below...
When Warner Brothers affiliate Legendary Pictures - responsible for such critically acclaimed films as Inception, Where the Wild Things Are, The Dark Knight, 300, and Watchmen - wanted to use Augmented Reality to announce their latest film, they turned to Saskatchewan's Talking Dog Studios to provide them with the technology to do so.
This week, Legendary Pictures is at San Diego's Comic-Con International, the world's biggest comics and pop culture convention, celebrating the beginning of production on their next film: Godzilla. Persons attending the conference will receive a t-shirt with an image of the new Godzilla, and when they look at themselves in a webcam at the Legendary Pictures tradeshow booth, they'll see a superimposed animation of Godzilla's "atomic breath" shooting out into the air in front of them from Godzilla's mouth, complete with black smoke rising from the flames and the ground-shaking bellow of Godzilla's instantly recognizable roar.
This immersive experience was designed by Talking Dog Studios, of Regina, Saskatchewan, Canada, and was supervised by Larry Monte of California's Corporate Images. Talking Dog have been developing various AR applications for the past year, but owner Rob Bryanton sees this as a major step forward: "Augmented Reality is very open-ended, which is great because the possibilities are so wide, but it's something that is best experienced rather than described," says Bryanton. "With the Godzilla installation, we were able to quickly create something that our clients were immediately happy with, so we see this as a great recognition of the skillset that we've now developed".
Best of the Web
No X-Men at Comic-Con 2016 as 20th Century Fox Pulls Out
20th Century Fox has decided not to showcase any of its movies in Hall H since they cannot prevent the piracy of exclusive footage.
Star Wars 7 Legacy Featurette Goes Behind-the-Scenes
The cast and crew of Star Wars: The Force Awakens are seen working on the set of this epic sci-fi adventure in a sneak peek that debuted at Comic Con Experience.
Jared Leto Fools Joker Fan with NYCC Disguise
Jared Leto and Mark Ruffalo show off their NYCC disguises from this weekend as they tricked fans at the event.
Daredevil Season 2 Trailer Officially Debuts Online
Get a better look at Elektra and The Punisher in a shorter trailer for Daredevil Season 2, debuting on Netflix next spring.
Watch Blindspot & Person of Interest Sizzle Reels from NYCC
Warner Bros. Television brought its hit shows Blindspot and Person of Interest to New York Comic Con 2015, premiering new footage.
Gotham Season 2 Gets Paul Reubens as Penguin's Father
Fox shows off a Gotham Season 2 sizzle reel at NYCC, while Robin Taylor reveals Paul Reubens is playing Penguin's father.