Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that Regal will host midnight shows of the Syfy Channel's film Sharknado on August 2 at approximately 200 cinemas across the country.
Here's what Regal Entertainment Group chief marketing officer Ken Thewes had to say in a statement.
"Sharknado has become a force of nature in its own right. This project transcends the original television platform and has created tremendous buzz. There's just something epic about watching these huge beasts on the big screen with your friends and family. The crowd reactions will make for a memorable experience in our theaters."
At its peak, #sharknado registered about 5,000 tweets per minute, and accumulated more than 600,000 social media mentions while taking the internet by storm. Tickets for the midnight shows are available at the box office, online and through the Regal App.
Chris Sylvia, director of digital marketing for Regal Entertainment Group, had this to say in a statement.
"You know how audiences have had fun with The Rocky Horror Picture Show over the years. If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy Sharknado larger than life in cinemas. Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions."
For anyone near a theater where Sharknado is forecast to hit, Regal reminds you:
- An umbrella is not much protection. See how Ian Ziering improvises with a chainsaw.
- After going airborne, sharks cannot click their ruby slippers like Dorothy to go home.
- Sharknado disaster coverage in cinemas will not be interrupted by commercials.
When a freak hurricane swamps the Los Angeles area, nature's deadliest killer rules sea, land, and air as thousands of sharks terrorize the waterlogged populace. Surfer and bar-owner, Fin (Ziering), and his friends Baz (Jaason Simmons) and Nova (Cassie Scerbo), set off to rescue his estranged wife April (Tara Reid) and teenage daughter Claudia (Aubrey Peeples). The movie's official tagline of "Enough said!" speaks for itself in this disaster film.
A full list of participating theaters is available online: REGmovies.com/promotions/sharknado.
For more information and to find out how to become a Regal Crown Club Member to accumulate rewards for moviegoing loyalty, visit Regal's website at REGMovies.com.
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