Shrek 2: According to The Hollywood Reporter, come election week next month the biggest animated title of the year, Shrek 2, is expected to be the most highly publicized home video title on television, radio and in print media nationwide.

A blitz of TV spots on the most-watched national shows will tout "The Wait Is Ogre" as part of the studio's massive publicity effort for Shrek 2, DreamWorks Home Entertainment chief Kelley Avery said. "The marketing and advertising campaign crafted by DreamWorks will be the biggest in the studio's history, including a multimillion-dollar program launched in August and designed to capitalize on holiday shopping," Avery said.

The Shrek 2 DVD is slated to hit retail and rental shelves Nov. 5, along with a four-disc collector's gift set titled "Shrek: The Story So Far."