Star Trek Into Darkness, World War Z, and Iron Man 3 to Debut New Footage During Super Bowl XLVII
Super Bowl XLVII will bring the NFL season to a close, with the NFC champion San Francisco 49ers squaring off against AFC champs the Baltimore Ravens on Sunday, February 3. Even if you aren't a sports fan, there are still plenty of other reasons to tune into the big game, primarily to watch new sneaks peeks at some of 2013's most anticipated movies.
Paramount will run spots for their upcoming summer releases Star Trek Into Darkness (May 17) and World War Z (June 21). The Star Trek Into Darkness spot will run during pre-game coverage, while the World War Z footage will debut during the second quarter of the game.
Universal Pictures' The Fast and the Furious 6 (May 24) will debut its first trailer during the game, confirming a report from November. Walt Disney Pictures will promote three movies during the Super Bowl: Oz: The Great and Powerful (March 8), Iron Man 3 (May 3), and The Lone Ranger (July 3).
20th Century Fox, Warner Bros., and Sony Pictures have opted out against airing ads during the big game. The price tag for a 30-second spot during this year's game has averaged between $3.7 million and $3.8 million.