It happens every year. We spent months on this site covering a movie that looks good, smells good, and has the potential to be the next big classic, only to see it belly flop when its placed in front of a paying audience. Sometimes the movie is bad, as was the case with Green Lantern. Sometimes, the marketing doesn't work in favor of a small masterpiece, like Scott Pilgrim Vs. the World. And sometimes, a movie just gets buried by the bigger movies around it in a crowded marketplace. Then, on that very odd occasion, there's the rare misfortune of having Taylor Kitsch as your leading man.
Last year we watched movies like Rock of Ages, Total Recall, Dark Shadows, Battleship and John Carter whiff it at the plate. 2013 won't be any different. Except that we're entering into May with a completely Kitsch free line-up.
We already know that Iron Man 3 is going to be a giant smash, and everything is aligning for Man of Steel to possibly be the biggest slam-dunk of the summer (as it looks to avoids the fate of 2011's Green Lantern). Pixar's Monsters University has nothing to worry about, and we're feeling pretty good about The Wolverine. But there are five other movies we're not so sure about.
We're not saying these are going to be bad movies. Just from what we've seen, we don't think they'll be able to attract the summer heat. And there is no possible way at least one of them is making all of their money back. Here are the five movies we think will bomb this summer.
1World War Z (June 21)
Six years in the making and plagued with problems, this Brad Pitt zombie thriller has only stirred up a mountain of bad press. From the leading man fighting with his director, to Alex Jones declaring it New World Order propaganda, to the massive reshoots that had to be done, this extremely loose "adaptation" of Max Brooks' zombie survival manual from director Marc Forster has all the earmarks of a true summer disaster. Not too mention, zombies are a little played out here, in 2013. Sure, The Walking Dead is one of the biggest shows on cable television, but why spend money to see what you're getting at home for free? The trailers have done little to stir up excitement, and even the hardcore horror fans seem nonplused. With a $170 million price tag, this is being touted as the biggest budgeted living dead movie ever made. Maybe zombies are a low budget affair? There's no way this potential mess is going to make its money back. Right now, it's not even clear if people are going to make an effort to go on opening weekend. Perhaps it could pull a Titanic (that movie faced similar problems on its way to the box office). But as this PG-13 rated thriller about a virus is opening against Disney Pixar's cute, sunny, and most importantly, family friendly Monsters University, we don't think it stands a chance.