In the bohemian subculture of downtown NYC, two friends plot to achieve the American Dream...on their own terms. Bryan Greenberg and Victor Rasuk star in Season One of this HBO comedy series.
In the series premiere, Brooklynites Ben and Cam, decide to use their entrepreneurial skills to get a hold of some quick cash to pay back a loan. Also, Ben's ex-girlfriend decides to finally move on from Ben.
Ben and Cam find themselves in debt again to Rene and search for investors to get their jean line off and running. Later, Ben meets with Rachel to discuss their latest encounter.
Rene tries to buy out his marketing partners. Rachel rethinks her future when she sees Ben. Ben and Cam work on finding a tailor for their denim business.
Ben is upset on the day of Rachel's birthday and is even more upset to find out Darren is throwing her a dinner party. Ben tries to occupy his time by hanging out with Kaplan, Cam and Domingo.
Ben and Cam meet with a Japanese buyer but their jeans don't turn out the way they wanted them to. Rene has trouble locating a huge pile of cash and Rachel and Darren experiment with Ecstasy.
Ben and Cam worry about filling their quota for Hidemi but a retail employee helps them out. Rachel meets Darren's mother and he questions her about their commitment to each other. Also, Rene wants to confront the man who stole his money.
Rachel is uncomfortable when Ben and Julie get closer. Ben and Cam agree to help Rene out with handing out the Rasta Monsta drink and Rene works on getting more distributing rights for the drink.
Rene has to deal with all kinds of problems when the Rasta Monsta truck is stolen. Ben and Cam are able to make a business deal for their t-shirts with Japanese businessmen at the airport.