Returning for its second season, the Golden Globe-winning series for Best TV drama and actor will continue to blur the lines between truth and lies, perception and reality. The world of Mad Men is moving in a new direction - can Sterling Cooper keep up? Meanwhile the private life of Don Draper becomes complicated in a new way. What is the cost of his secret identity?
It’s Valentine’s Day, and the Sterling Cooper advertising agency is hustling to stay on top of its game and buzzing over the newest office equipment. Don and Duck find themselves at odds over an account. Betty reconnects with an old friend and once again finds herself struggling with car trouble.
Paul hosts a party at his apartment and introduces someone special to his Sterling Cooper colleagues. Peggy visits her family for dinner. Despite a conflict of interest, the Sterling Cooper agency aggressively pursues an airline account and Duck attempts to appeal to the client using an unorthodox approach.
Trouble arises on the set of a commercial while Don plays hooky from the office. Meanwhile, Harry, determined to make improvements in his career, tries to gather support around a controversial sponsorship. Betty joins Don when he attempts to appease his clients with a friendly dinner.
A last minute pitch meeting has Sterling Cooper staffers working double time in preparation. Peggy's family hosts lunch for their church's new priest, and Don and Betty have a family weekend together. Also, Roger Sterling is smitten with a client that Freddy and Ken take out to lunch.
Don once again finds himself having to deal with issues between TV comedian Jimmy and his wife, Bobbie. Joan finally finds Don the perfect secretary.
Don and Duck take a stab at making peace. Peggy tries to insinuate herself into the execs' after-hours meetings. Duck deals with a family visit at the office.
Don buys a brand new car which befits his image as an executive who has "arrived." Don's secretary makes a grave error, which could spell trouble for Joan. Cooper has a new piece of art in his office that attracts the interest of the employees at Sterling Cooper.
Father Gill convinces Peggy to contribute on a pro-bono church project. To win the business of a foreign beer brand, Duck and Don try to create market appeal to a new demographic. Harry is overwhelmed with the workload in his department and recruits assistance from an unlikely source.
Freddy Rumsen disappoints his team during a pitch. Pete finds an opportunity at the office to exploit while Don proves his loyalty to an old friend. Betty finds a welcome distraction in Sara Beth.
Betty visits her ailing father; Paul's girlfriend, Sheila, advises him about his civic responsibilities; Pete's mother tries to put the kibosh on an important family move that he and Trudy are planning.
Don takes a business trip to Los Angeles, where he hooks up with some interesting new acquaintances; Peggy's in the mood for an office romance; Duck contemplates the future at Sterling Cooper.
Don meets with an old friend. An account hangs in the balance when Pete’s personal life presents problems. Joan brings her boyfriend to the office.
Sterling Cooper is in play and the office scrambles without Don. Betty learns some disconcerting news.