Beneath the glamor and privileges of a model lies backstabbing, insecurity, jealousy and competition.
In the series premiere, young models Raina Marinelli and Chris Andrews slowly adjust to the intense fashion world. Meanwhile, notorious supermodel Sonja Stone returns to New York City after her mysterious disappearance.
Chris (Ben Hollingsworth) believes his chances at a modeling career are over and prepares to leave New York City until he receives a surprise phone call from Claudia (Elle Macpherson). Claudia informs Raina (Sara Paxton) that she needs to focus more on her career and less on her new relationship with Chris. Isaac (Corbin Bleu) confronts Vivienne (guest star Jaime Murray, “Dexter”) about her behavior towards him at a go-see, and the two end up working out an arrangement that serves both their needs. Marissa (Ashley Madekwe) accuses Sonja (Mischa Barton) of stealing the Versace campaign from her and decides to seek revenge in a very public way, which leads Sonja to Cole (Nico Tortorella) for assistance. Marissa invites Raina’s brother, Alex (guest star Billy Magnussen, “As the World Turns”), to a party hosted by Nina Garcia (“Project Runway”), where more secrets about Raina’s past are revealed.
Trouble brews between Chris and Raina when Raina books a big Calvin Klein campaign with Cole under false pretense that they're a real life couple. Chris books his first big spread with Isaac for Details magazine. Repercussions from Sonja's planted photo create major difficulties in her life and career. Marissa helps her designer friend Richie Rich throw a party to show off his new collection.
The sparks between Cole and Raina fly in public and in private during their Calvin Klein photo shoot causing their outside relationships to suffer. Sonja, with the help of Claudia and Claudias husband Richard, books her first major cosmetics campaign since her fall from grace. Marissa tries to help Rainas brother Alex out by bringing in the A-listers to his club.
The unveiling of the Calvin Klein billboard in Times Square and the interest from W Magazine starts to take a toll on Raina as she continues to struggle with her feelings for Cole. Problems arise in Claudias marriage with Richard while Sonjas working on the campaign. Marissa steals a one of a kind pair of shoes from Max Azaria when she doesnt get booked for the Herve Leger show.