The first season of Wizards of Waverly Place aired on Disney Channel from October 12, 2007 to August 31, 2008. The season introduces the Russo children, Alex, Justin, and Max Russo as they compete to become the leading wizard in their family. Maria Canals Barrera and David DeLuise co-star as their parents and Jennifer Stone co-stars as Alex's best friend, Harper Finkle
Guest stars and recurring cast include: Amanda Tepe as Monotone Woman, Skyler Samuels as Gigi Hollingsworth, Bill Chott as Mr. Laritate, Daryl Sabara as T.J. Taylor, Brian Kubach as Riley, Shane Lyons as Manny Kin, Eric Allan Kramer as Coach Gunderson, Chelsea Staub as Kari Langsdorf, Sara Paxton as Millie, Julie Brown as Ms Angela and Jeff Garlin as Uncle Kelbo.
Alex Russo is a wizard in training along with her older brother Justin, and younger brother Max. Today, she is determined to take a break from her lessons and go shopping with her best friend Harper.
Alex uses a spell to reverse time so Justin's first kiss is not a disaster. The voice of the NY Mets wants to use Max's sandwich for the official Met sandwich, unfortunately he cannot remember how he made it.
Alex uses a pocket elf to pass Spanish. Justin and Max play a trick on Alex.
To spend more time with Harper, Alex coerces her parents to hire her as an extra waitress at the Waverly Sub-Station. But when she finds out how poorly her best friend does on the job, she puts an ancient spell on her that transforms her into a superior serving wench, and ends up making her too good. Meanwhile Justin's tutoring is interrupted by a young extortionist.
Alex wants unlimited use of magic from her parents, after she meets a fellow wizard at her school who is allowed unlimited magic from his parents. There is a meeting in which Alex sets up between the two sets of parents.
Alex finds her parents old magic carpet and convinces her dad to give her flying lessons.
Gigi invites Harper to her annual tea party and Alex gets mad when she accepts. Alex learns that Gigi plans to embarrass Harper so she uses her magic to get back at Gigi.
Justin learns that his new pet beagle is actually a magical dragon. To his dismay, someone else claims the "dog" and enters it in a local canine competition.
Justin does not let Alex into an R-Rated movie, so she uses magic to get in. However, she may accidentally get into the film, too.
Justin gets a zit before his prom date with a junior, and to make matters worse, Alex accidentally animates it.
Justin has some competition from a popular classmate when he wants to be chosen for the World School Summit at the U.N. Meanwhile, Alex becomes in love with herself due to a potion.
Alex hates being compared to her older brother, Justin, so she asks a genie to remove the resemblences.
Alex and Justin go to a summer school for wizards and Alex has a hard time fitting in. Back at home, Jerry and Max try to prove their manhood.
Alex may have her chance to shine when she finds out Dr.Evalinie's plan to take away Justin's powers during a tournament at the school.
Justin casts a spell on himself to impress a girl, and ends up being the baseball team's star pitcher. When Alex finds out, she uses it to become the catcher's "good luck charm".
When Jerry's fun-loving brother comes for a visit, Alex tries to get him to be her magic teacher instead of her strict dad.
When Alex gets an F on her wizarding report card, she does her best to keep it a secret. But hiding the truth becomes a problem when her powers are taken away from her for turning her parents into guinea pigs.
Alex takes on an internship with a top Fashion Magazine and decides to put on an outrageous fashion show featuring Harper's bizarre wear to teach her boss a lesson for taking credit for her ideas. Jerry and Theresa hire a new girl, Millie, at the Sub Station that Justin immediately falls in love with so Max tries to help.
Alex makes a mannequin come to life and goes out with him, in order to make Riley jealous. Meanwhile, Jerry and Theresa go out of town and leave Justin in charge of the household.
It is Alex's 15th birthday and she uses the switching spell to avoid being in her Quinceanera. Justin and Max have to learn how to dance for Alex's party.
Alex wants an easier way to complete her Art History assignment, so she brings historical masterpieces to life to help her complete her worksheet. Meanwhile, Jerry and Max use a spell to play football in the house, which turns out badly.