The project comes from producer Todd Garner and his Broken Road Productions, who acquired the life rights to a group known as the Tag Brothers, whose history was chronicled in a recent Wall Street Journal article. The story follows a group of former classmates, now adults in their 40s, who keep a long-running game of tag going where they sometimes travel across the country to avoid being "it." The Tag Brothers even go so far as to break into each others homes and offices to tag their friends.
Mark Steilen is writing the screenplay, with Todd Garner producing along with Will Ferrell's Gary Sanchez Productions and Jack Black's Electric Dynamite. Both actors' involvement is contingent upon their approval of the script, with two more male leads yet to be cast.