Last month, when 13 Hours: The Secret Soldiers of Benghazi opened in theaters, it arrived with a surprise teaser trailer for 10 Cloverfield Lane, which many believed was a sequel to the 2008 thriller Cloverfield. 10 Cloverfield Lane has since been called a distant cousin to Cloverfield. The two films are connected, but this new thriller isn't a direct sequel. While we wait for the March 11 release date, Paramount surprised fans yet again by releasing a new Super Bowl trailer. And from the looks and sounds of it, it may have more in common with Cloverfield than we think. That sure sounds like a monster's roar at the end of the footage, doesn't it?
J.J. Abrams and his Bad Robot production team are behind this mysterious thriller from director Dan Trachtenberg. Mary Elizabeth Winstead stars in the movie alongside John Goodman and John Gallagher Jr.. 10 Cloverfield Lane has a pretty impressive cast compared to the first Cloverfield movie, which featured mostly unknowns at the time. Unlike Cloverfield, this is not a found footage thriller.
Anyone who was online back in 2008 surely remembers the tidal wave of viral videos and goodies that constantly arrived for Cloverfield, teasing fans as to what exactly we were about to see. A lot of it didn't amount to anything substantial, and none of it made watching the movie a more enjoyable experience. But it certainly kept people talking about Cloverfield up until its release date. Cloverfield helped introduce the idea of ARGS (Augmented Reality Games) to a wider audience. And the ARG/viral marketing campaign for 10 Cloverfield Lane appears to be continuing that trend as we head towards its release date.
The original Cloverfield viral campaign launched a number of websites, the most notorious one involving Slusho, a Japanese drink that was spotted on a T-shirt in the original teaser. We were also introduced to the Tagruato drilling company. They developed Slusho using a secret ingredient called 'seabed's nectar'. TIDO Wave emerged shortly thereafter as an environmental group determined to get Tagruato to stop drilling just as they opened the Chaui Station somewhere close to New York City. It was later revealed by a spy that there was no oil on Chaui Station, and that a dark secret was being housed there. This sent TIDO Wave on a search for the station, but they were too late, as it had been destroyed days earlier. Tagruato attempted to blame TIDO Wave for the destruction, calling it a terrorist attack.
When the trailer first for 10 Cloverfield Lane started to unspool, it looked nothing like a monster movie. It looked like a fun family film as John Goodman and, what we assume are, his kids enjoy a game night full of puzzles and video games. We soon realize this 'family' in a bomb shelter. And when Lizzy Caplan decides she's had enough, we accept that we're probably back in the world of Cloverfield, especially when John Goodman yells his dire warning. Some have speculated that this isn't a sequel at all, and that everything revolving around the production of the movie points to it being an original thriller with another unique mystery box twist. But no one suspected that it would have direct ties to the original Cloverfield. While we wait for more details, take a look at the Super Bowl trailer for 10 Cloverfield Lane, in theaters March 11.