Today, Twentieth Century Fox Home Entertainment kicked off a 12-month marketing, promotions, publicity and media campaign to honor and promote the studio's legacy and library. The celebration will include the release of more than 300 films on Blu-ray Disc and DVD, showcasing a remarkable, rich and unparalleled heritage of great movies, Academy Award-winners and box office smashes featuring a cast of the greatest movie stars and directors from yesterday and today.
FOX 75TH ANNIVERSARY MARKETING CAMPAIGN
Fox's year-long celebration will include extensive catalog releases of more than 300 of the studio's most notable films on Blu-ray Disc and DVD and will be supported by event publicity campaigns, national advertising, retail and account specific promotions, internal and studio driven special events and limited-edition gift with purchase promotions.
FOX75TH.COM
The studio has launched a dedicated Web site - Fox75th.com - that will feature information about upcoming Blu-ray Disc and DVD products, theatrical releases and national and local events and promotions tied to the 75th Anniversary campaign.
The website provides consumers with a chance to win a prize daily from Fox Home Entertainment. Prizes include a chance to instantly win $75,000 or a special limited edition poster, Blu-ray Disc or DVD. Complete rules and eligibility requirements are available at Fox75th.com.
PRODUCT HIGHLIGHTS
Fox Home Entertainment will release a selection of seasonally timed singles, double and triple features and classic quads on DVD representing some of Fox's most recognizable films. Each product includes a gift with purchase offer to redeem a limited edition 75th anniversary commemorative movie poster. Each poster features a globally recognized and iconic film image from Fox's 75 years of glamour, dynamic duos, rebels, cult classics, screams, sci-fi and music.
The first product wave representing critically acclaimed films timed to awards season is available in stores now. Product includes:
SINGLES ($14.98 and $19.98 US / $16.98 and $21.98 Canada MSRP)
Nine titles including:
- The King and I, Love Me Tender, All About Eve, Gentleman's Agreement, All That Jazz, Love is a Many-Splendored Thing, Romancing the Stone, Hello Dolly! and The Gang's All Here{/list
- DOUBLE FEATURES ($14.98 US / $16.98 Canada MSRP)
- Nine collections including:
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- - The Commitments/The Full Monty, An Affair to Remember/Ever After, Moulin Rouge/Tristan & Isolde, Little Miss Sunshine/Juno, Walk the Line/William Shakespeare's Romeo and Juliet and Garden State/Say Anything, among others.
- AWARD-WINNING DRAMA: The Last King of Scotland/Master and Commander: The Far Side Of The World/Wall Street
- - AWARD-WINNING COMEDY: The Full Monty/MASH/My Cousin Vinny
- - AWARD-WINNING SCI-FI: The Abyss/Alien/Aliens
- Anna Karenina/A Farewell to Arms/Les Miserables/The Sun Also Rises
- - An Affair to Remember, Leave Her to Heaven/A Letter to Three Wives/Peyton Place
- - Anna and the King of Siam/Can-Can/Daddy Long Legs/Star!
- All four Alien films digitally restored and available together in a six disc set packed with extras
- New special features including live cast re-enactments and RHPS karoake
- Digitally restored with 7.1 audio and never before seen interactivity and features
- New high definition transfer and BD Live special features including Live Lookup
- New high definition transfer and BD Live special features
- All-new Director's Definitive Cut and interviews with Daniel Day Lewis