Todd Wagner and Mark Cuban's 2929 Prods. has preemptively picked up rights to Serena, Ron Rash's latest novel to be released by HarperCollins's Ecco plans this fall.

According to Variety, the story concerns a Depression-era logging magnate and his wife who face off against land conservationists' attempts to turn their land into a national park.

"I was drawn to the dynamic characters and unique setting in Ron's book," producer Nick Wechsler said.

No production date has been set.