For a measly sum of $17 million, cable channel TNT was able to buy the rights to Warner Brothers 300. According to Variety, TNT agreed to a three-year licensing deal, as opposed to the usual four or five year deal.
TNT will be able to funnel the film to its video-on-demand platform. They will also allow Warner Brothers to sell 300 to another pay cable or network channel after the first year of the deal is up.
The film will air in September of 2009, a few months after 300 ends its run on HBO.