Warner Home Video is announcing that 300 has become the fastest and highest selling high definition DVD to hit the market thus far. Since July 31st, 2007, 300 has moved more than 250,000 copies of both the HD DVD and the Blu-ray disc.
300 provided another HD milestone for Warner Home Video which was the first studio to break the 100K sold mark with "The Departed". Overall Warner Home Video has six of the top 10 selling high definition titles with 300, The Departed, Superman Returns, Batman Begins, and Happy Feet. Warner also has the highest grossing high definition title with the dual-format release of Planet Earth
President of Warner Home Video Ron Sanders stated, "300 is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray. This phenomenal response to 300 is the latest proof that our approach makes the most sense in today's market and has enabled Warner Home Video to continue to lead the market in high definition sales."