Matt Czuchry, Jesse Bradford and Geoff Stults have signed on for I Hope They Serve Beer in Hell, the adaptation of the best-selling memoir of Tucker Max. Rounding out the cast are Keri Lynn Pratt (ABC's Brothers & Sisters) and Denise Quinones (The Bedford Diaries). Bob Gosse is set to direct.

According to The Hollywood Reporter, Tucker Max rose to fame after launching in 2002, garnering millions of unique site visitors to read his short stories and a $300,000 advance for his alcohol-fueled memoir for Penguin Books.

The film, written by Max and Nils Parker, follows his trip to a friend's bachelor party, where he ensnares the groom in a lie that threatens the wedding, then abandons him to pursue further carnal knowledge. After being banned from the nuptials, Max attempts to get back into his friend's good graces.

Czuchry will play Tucker Max, marking the actor's first starring role in a feature film. Bradford and Stults will play Max's best friends.

The film begins principal photography July 21 on location in Shreveport, La.