This could be the start of another long Bad Robot marketing campaign.
If you go to that official site and click on the red dot next to the words "UNDER COSTRUCTION" at the bottom, it will take you to this NCC-1701 site, which apparently refers to a shipyard. The only thing here, besides the tiny little Star Trek logo at the top, are four video feeds, with only three of the cams working. After you adjust the image with the little slider bar to get it as close to 100% as possible, you can see what looks like video feeds of people working/welding on something, presumably the Enterprise.
We're really not sure what this means, or if more cams are in store, but the methods seem oddly familiar.
Dont't forget to also check out: Star Trek